Social Media Specialist

Key Responsibilities:

- Plan, create, and publish engaging posts, videos, and stories across social media platforms.

- Develop social media calendars and campaign strategies aligned with company goals.

- Track analytics, engagement, and audience behavior to improve performance.

- Monitor trends, hashtags, competitor activities, and emerging platforms.

- Respond to comments, inquiries, and online interactions to strengthen brand visibility.

- Collaborate with marketing and creative teams to support brand awareness.

Requirements:

- Experience managing social media accounts for companies or brands.

- Strong understanding of content creation, trends, and audience engagement.

- Knowledge of analytics tools such as Meta Insights, TikTok Analytics, or Hootsuite.

- Creativity and strong visual communication skills.

- Basic design/video editing skills (Canva, CapCut, Adobe) are a plus.

- Excellent writing and communication abilities.