About the Role

BeInMedia, a company specializing in application development, is seeking a talented Product Owner to join our team and lead the development of our digital products across iOS, Android, and Web platforms.

Key Responsibilities

• Product Vision & Roadmap: Own the product vision and translate it into clear short-term and medium-term product roadmaps.
• Portfolio Management: Manage the company's application portfolio and establish project priorities.
• Backlog Management & Prioritization: Maintain and refine the Product Backlog, prioritizing features based on user value, business goals, and technical feasibility.
• Requirement Documentation: Write clear, actionable User Stories and Acceptance Criteria for the engineering team.
• Product Documentation: Create Product Requirement Documents (PRDs), product specifications, and feature wireframes using Figma or equivalent tools.
• Agile Facilitation: Lead core team ceremonies, including Sprint Planning, Daily Standups, Sprint Reviews, and Retrospectives.
• Cross-Functional Coordination: Drive daily alignment across Development (iOS, Android, Backend), Design (UI/UX), QA, Content, and Marketing teams.
• End-to-End Feature Lifecycle: Oversee the full feature lifecycle from Ideation Design Development Testing Release Post-launch Analysis.
• Quality & Store Operations: Coordinate with the QA team to ensure release quality prior to store submission on the App Store and Google Play.
• Data & Analytics: Monitor and analyze product performance using analytics tools (Firebase Analytics, Mixpanel, App Store Connect, Play Console) to drive data-informed decisions.
• User Feedback & App Reviews: Monitor user ratings and store reviews across platforms, converting user feedback into product enhancements.
• Market & Competitive Research: Conduct market and competitive analysis, focusing on the Arab and Gulf (GCC) regions.
• User Research: Perform user interviews and research to gather insights for continuous product evolution.
• KPI Management: Define and track core product KPIs, including DAU, MAU, Retention, Conversion, Churn, and LTV.
• Release Management: Manage deployment pipelines in coordination with development and QA teams to ensure seamless product releases.

Required Qualifications

• Experience: 2 to 3+ years of hands-on experience in digital product management, with a strong focus on mobile applications.
• Methodologies: Deep understanding of Agile frameworks (Scrum, Kanban).
• Tools Proficiency: Experience using project management platforms (Jira, Linear, Notion, Trello, ClickUp).
• Documentation Skills: Proven track record of writing high-quality PRDs, User Stories, and Acceptance Criteria.
• Design & Prototyping: Proficiency in design tools like Figma, Miro, or Whimsical (at least at a reading/editing level).
• UX & Platform Guidelines: Solid understanding of UX principles and platform-specific design guidelines (Apple Human Interface Guidelines, Google Material Design).
• Store Lifecycle Knowledge: Hands-on experience with deployment platforms (App Store Connect, Google Play Console, TestFlight, Internal Testing, Staged Rollouts, Store Review Guidelines).
• Data Analytics: Experience working with product analytics platforms (Firebase Analytics, Mixpanel, Amplitude, Google Analytics).
• Data-Driven Mindset: Ability to translate complex data into actionable product decisions.
• Technical Fundamentals: Basic understanding of core tech concepts (APIs, Backend architecture, Databases) to communicate effectively with engineering teams.
• Leadership & Soft Skills: Strong leadership capabilities with a proven ability to influence cross-functional teams without direct authority.
• Communication: Exceptional verbal and written communication skills in both Arabic and English.
• Multi-Product Management: Proven ability to multitask, manage multiple products simultaneously, and prioritize effectively under pressure.
• Proactivity: Strong initiative and decision-making capabilities within a fast-paced environment.

Preferred Qualifications (Nice to Have)

• Prior experience managing digital products targeting the Arab or Gulf (GCC) markets.
• Hands-on product experience in domains such as VPNs, Custom Keyboards, Content Apps, Stickers, or Electric Vehicle (EV) applications.
• Industry certifications: CSPO (Certified Scrum Product Owner), PSPO (Professional Scrum Product Owner), or Product School certifications.
• Experience with monetization models: In-App Purchases (IAP), Subscriptions, Ads, and Freemium models.
• Experience setting up, executing, and analyzing A/B tests.
• Foundational knowledge of SEO and ASO (App Store Optimization).
• Technical or design background (e.g., former Software Engineer or UI/UX Designer).

What We Offer

• Competitive salary based on experience + performance-based incentives on feature launches and product success.
• A professional, collaborative, and creative work environment.
• The opportunity to work on a diverse app portfolio impacting real users across the region.
• True ownership and authority over product decisions with direct influence on strategy.
• Continuous learning and professional growth opportunities in Product Management.