Job Summary

We are looking for a creative and results-driven Social Media Specialist to manage and elevate our online presence across various social platforms. In this role, you will be responsible for creating engaging content, planning media calendars, interacting with our audience, and tracking campaign performance to grow our brand awareness and reach.

Key Responsibilities

• Content Creation & Curation: Write compelling copy, design engaging graphics, and assist in producing short-form video content (e.g., Reels, TikToks).
• Social Media Management: Plan, schedule, and publish daily content across channels including LinkedIn, Facebook, Instagram, X (Twitter), and YouTube.
• Community Engagement: Respond to messages, comments, and inquiries in a timely, professional, and brand-consistent manner.
• Strategy & Growth: Execute social media campaigns aimed at boosting audience engagement, brand loyalty, and lead generation.
• Analytics & Reporting: Track key performance metrics (reach, engagement, conversion rates) and prepare monthly reports with actionable insights.
• Trend Monitoring: Stay up-to-date with industry trends, platform updates, and emerging digital tools.

Requirements & Qualifications

• 1–3 years of experience as a Social Media Specialist or in a similar digital marketing role.
• Strong written and verbal communication skills in English (Arabic is a plus).
• Proficiency with social media management platforms (e.g., Buffer, Hootsuite, Later).
• Solid hands-on experience with graphic design and video editing tools (e.g., Canva, Adobe Photoshop, CapCut).
• Basic understanding of SEO, content strategy, and web traffic metrics.
• Creative mindset with strong attention to detail and organizational skills.